The quicker and easier data is processed, the more competitive and profitable you become.
In the corporate world, one person in particular can help grow your chauffeur driven car service.
It was 2003. Buying the Audi A6 meant it was time for marketing but I never thought Father Christmas and a police escort would be involved.
The biggest influence in purchasing my first executive car wasn’t the cost, or the age or the make and model. It was the insurance!
The first executive car I owned was an Audi A6. The 30 valve, 2.8 litre V6 engine was superb but it was my fascination with the Ford Granada that started it all.
As we head in to a new decade, I have a bonkers prediction for the 300mph executive car of the future.
I often ask myself, what possessed us to take such a risk with a ‘Ladies Night’? A marketing campaign would have been much cheaper and far safer.
I still remember the call from my Dad. He was asking why there was a truck at his house delivering a pallet full of ladies magazines.