DrivenByQ is currently flying below the radar on social media. Historically, our media channels raised the profile of DrivenByQ. The aim was to generate new leads or reinforce our brand values. A year ago, I was creating lots of new content, hoping to attract new business. The work it generated was fantastic at the time. Any interest at all was appreciated, even just a comment on a Facebook post.
We are witnessing more attention on our social media these days. New posts seem to generate lots of interest. There is a high likelihood it will convert to new business too. It is a bit of an odd situation. Just a basic photo of a vehicle will result in someone asking for a quote but, we have little capacity to accept new trade. It is exasperating to have a chauffeur shortage in the face of such opportunity.
The intensity of high-demand, which all chauffeur companies are experiencing, currently means it is increasingly challenging to fulfil new bookings. There is an overwhelming shortage of drivers and the circumstances are only getting worse. More and more people are leaving the chauffeur industry and few are joining in their place.
With the real possibility the economy may slow, it is prudent to increase the pool of work we draw from. That said, it is foolish to over promise and under-deliver. I guess flying below the radar for just a little bit longer is the best option. Hopefully, in a few months, the economy will reveal all. At that point we can determine if more social media investment is worthwhile.