This week, DrivenByQ turns seventeen. To be honest, it is a wonder we are still standing. Cuts to travel during the pandemic were brutal. This April gladly has no stress or uncertainty like the last two. In stark contrast, we are seeing an upturn. Bookings are up; business travel is returning to normal and there is plenty of work keeping us busy.
This year’s strategy is different too. We are not chasing new work. It may sound counter-intuitive but, with a chauffeur shortage and a strong rebound from existing clients, trying to accelerate growth is simply the wrong decision. Instead, it is better to consolidate our position and maintain our reputation.
In the last year, we have attracted new corporate customers. We are grateful for this new business. It would be foolish however to take on more work. Despite the demand for business chauffeur services increasing rapidly, we view success as a long-term proposition. Any company which over-promises and under delivers, quickly falls foul with its customers.
For chauffeurs who want to grab every piece of work available, it is only time before they disappoint: When waiting for our customers at an airport, it is regular to see people calling their drivers to ask where they are. Reflecting on our seventeen years, success is not a sprint. On the contrary, it is a steady, strategic and carefully paced marathon.